100% Amsterdam Textile creates an iconic garment for the mayor of Amsterdam as part of Amsterdam’s 750th anniversary.
In celebrating Amsterdam’s 750th anniversary, Waag Futurelab and The Linen Project joined forces to produce a 100% Amsterdam-made garment for the mayor of Amsterdam. Through this project, 100% Amsterdam Textiles aims to inspire and encourage new forms of business, reimagining how textiles, from fibre to design to clothing, can be produced within the city boundaries.
Drawing from the city’s deep textile heritage and present modern craftsmanship, new value chains can emerge based on sustainability and circularity. The flax and natural dyes are cultivated and processed within the city borders, fostering collaboration with local partners. Both Waag and The Linen Project, partners in this project, believe in alternative value chains in which circular makers’ communities are activated. Together, they are demonstrating that alternative, sustainable value chains guided by ‘doughnut economy’ principles are possible.
100% AMSTERDAM is about building cultures of care, understanding the ecosystems we already inhabit and renewing our relationship with urban environments.



















